Narrative First

Concept development opens with guest journey narrative from street threshold through payment exit. Story beats inform lighting transitions and material shifts rather than arbitrary decoration.

Capacity Modelling

Cover counts derive from comfortable table spacing, circulation width, and emergency egress—not maximum cram scenarios. Service staff routes are walk-tested on plan at 1:50 scale.

Brand Alignment

Investor brands receive concept chapters linking interior choices to positioning statements without dictating menu content.

Feasibility Hooks

Early chapters flag structural unknowns requiring survey before construction quotes firm up.

Fees

Concept development retainers from €8,500 for venues up to one hundred covers.